Eveliina Pokela

Executive Director, Uusi puu – The New Wood Project, Finland

Ms. Eveliina Pokela holds a degree in Master of Agriculture and Forestry from the University of Helsinki.

Currently she promotes the wood-based bio and circular economy as an Executive Director of The New Wood Project, a community of over 20 Finnish forestry sector players. The New Wood Project highlights new and existing wood-based products and solutions, explores their impact on society and evaluates the growth potential of the sector.

Prior to joining the New Wood Project, Eveliina worked as a Policy Advisor for the Confederation of European Forests Owners in Brussels. She is specialized in the sustainability and policy issues in forestry and forest-based bioeconomy and in stakeholder communication.